SECTOR 3

3.11 The state/public broadcaster offers as much
diverse and creative local content as economically
achievable.
SBIS has “people driven content” that often features “ordinary people”. However,
the Swazi music industry “is not very developed therefore it is not possible to
broadcast local music”, which is perhaps not surprising seeing that SBIS does not
pay musicians for playing their music.
Swazi TV has live panel discussions, as well as sports, youth and magazine
programmes, which include a regular preview of what is happening around the
country over the weekend. Panellists felt Swazi TV was trying its best given how
little funding it has for programming.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score:

3.3 (2009: 2.4; 2007: 3.1; 2005: 2.4)

3.12 Community broadcasting enjoys special
promotion given its potential to broaden access by
communities to the airwaves.
Since the turn of the century, prospective community broadcasters have been
hoping to apply for licences to broadcast. On several occasions during the past
decade, government announced that it was about to issue community radio
licences, only for nothing to happen.
On the most recent occasion, the SPTC invited applications for four community
radio licences in 2009, one for each region of the country. However, the licensing
process stalled once again.

52

AFRICAN MEDIA BAROMETER SWAZILAND 2011

Select target paragraph3