Zimbabwe company Econet sponsored the soccer premiership but its name was never mentioned. It was referred to as “a certain cellular network”. SCORES: Individual scores: 1, 1, 1, 1, 1, 1, 1, 1, 1 Average score: 1.0 2.13 The advertising market is large enough to maintain a diversity of media outlets. ANALYSIS: Although there is a perception that the papers are full of ads, in reality only very few companies can still afford advertising. Most if not all advertising budgets have been drastically slashed due to stringent cost cutting measures within the corporate sector. The only relief comes from seasonal advertisements that are mandatory like audited financial statements of companies listed on the Zimbabwe Sock Exchange at the end of March. SCORES: Individual scores: 2, 2, 1, 2, 4, 1, 3, 3, 3 Average score: 2.3 Overall score for section 2: 1.4 22 African Media Barometer - Zimbabwe 2006