REGIONAL:
CAMPAIGN FOR BROADCASTING DIVERSITY
Regional Programme Goal
Policy-makers, public opinion, partners, public service and community broadcasters in Southern Africa influenced
regarding the need for an open three-tier system of broadcast licensing comprising public, commercial and community
broadcasters and underpinned by the principles of editorial independence, diversity, and independent regulation
• Promotion of freedom of expression through condensed broadcast and telecommunication updates
• Encourage the establishment of centres and distribution for African films in Namibia
Regional Programme
• Create awareness and campaign for the transformation of state controlled broadcasters into public service broadcasters
Objectives
• Remind broadcast journalists working for state controlled broadcasters of their responsibilities when covering elections
PERFORMANCE INDICATORS
REGIONAL OBJECTIVE
MAJOR ACTIVITIES
REMARK/COMMENTS
(ACTUAL/ACHIEVED)
9. To improve on information
9.1 Preparation of information for the
• Information collected and provided to
Due to ongoing technical difficulties the
dissemination and easy access t o
MISA website
ICT manager
broadcasting information cannot be
Broadcasting Website.
9.2 Consulting ICT Manager on how best
accessed on the current MISA website.
Broadcasting website could be
utilized.
10. Commission Regional overview of
Gender analysis and opportunities in
broadcast legislation and produce
guidelines for use in advocacy follow up
and for inclusion in the Open The Waves
Folders.

10.1 Commission regional research
10.2 Produce regional guidelines for
regulators and legislators on gender
sensitive broadcasting
environments
10.3 Distribute information in
collaboration with SABA and AMARC

• Research commissioned

Gender in most cases is attributed to the
women movement fighting for their rights
and yet it means something else. Gender
is about men and women working
together as partners. If this objective had
been implemented materials published
would assisted both men and women
understand laws and policies that relate
to broadcasting.

11. Produce Updated Poster/Design Of
ASK HER WHAT SHE THINKS using GBLS
data:
• Botswana
• Lesotho
• Malawi
• Mozambique
• Namibia
• South Africa
• Swaziland
• Tanzania
• Zambia
• Zimbabwe

11.1 Choosing the right person to do
research in region,
11.2 Agreeing on message and design/
graphics to be on poster,
11.3 Translation of message in
Portuguese language,
11.4 Coordination of production and
distribution in the region through
using chapters.

The project was not undertaken due to
staff changes

While the poster was discussed at the
MISA Advocacy Toolkit workshop held in
June 2003, no further was undertaken
due to staff changes.

MISA Annual Report (April 2003 – March 2004)

72

Select target paragraph3