REGIONAL COMMUNICATIONS, DISSEMINATION & PUBLICATIONS STRATEGY Regional Programme Goal Establishment of an efficient communications and dissemination system Regional Programme Objectives Facilitate proficient, effective and efficient communication in order to enhance MISA’s advocacy role PERFORMANCE INDICATORS REGIONAL OBJECTIVE MAJOR ACTIVITIES REMARK/COMMENTS (ACTUAL/ACHIEVED) 3. Expose MISA and its work and 3.1 Re-design & develop the MISA • The website is operational The website is operational and as a result consolidate its corporate image website there have been numerous queries on 3.2 Update information and develop missing information. The transfer of content in missing areas information is a lengthy process and 3.3 Develop advocacy aspect of website should soon be finalised. The website is being used as a source of information and communications for MISA. One other important feature is its archive and the search engine. 4. Provide discussion forums and 4.1 Develop an online discussion forum • The website includes a discussion A forum feature has been created on the information flows within specific MISAfor the MISA website forum website related-groups and networks A link to MISA stake holders has been created on the website and chat software has been distributed in chapters 5. Create monitoring mechanisms to 5.1 Create an engine on MISA News • Engine on MISA News Exchange and The system monitors the number of gauge impact and audience/subscriber Exchange and website to monitor stories posted on MISANET while the website is operational needs the number of people visiting the website records the number of people site visiting the site. MISA is recording an increase in the number of people visiting the website and stories posted to MISANET 6. Optimising information and 6.1 Standardizing the computer software • Increased number of media A gender workshop on ICT is being communications technology (ICT) within 6.2 Connecting member media organizations connected to internet organized. the Southern African environment organisations to internet with help of MISA Some chapters are members of ICT 6.3 Networking regional offices policy committees • Increased number of disadvantaged 6.4 National chapters lobbying people, especially women can now surf governments to develop ICT policies the web and have e -mail addresses that favour the disadvantaged and media organizations MISA Annual Report (April 2003 – March 2004) 103