SECTOR 2 2.13 The advertising market is large enough to support a diversity of media outlets. The advertising market is too small to support a diversity of media organisations. There are more and more newspapers, but they are neither economically viable nor independent. Most of them are financed by politicians, company and advertising. The two big newspapers are the only ones that arouse the interest of advertisers, which take into consideration the number of readers. As opposed to online media, the print media are entirely dependent on advertising in order to survive. As for television, especially as far as private channels are concerned, people are becoming concerned about the monopoly and influence garnered by certain advertisers that obtain airtime in the middle of news broadcasts. Concerning radio stations, the large number of ads that are run, highlights their precarious financial situation. Scores: Individual scores: 86 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.8 (2012 = 3.0, 2010 = 3.4, 2008 = 2.5, 2006 = 2.1) Average score for sector 2: 2.3 AFRICAN MEDIA BAROMETER MADAGASCAR 2016