Swaziland
ample, presents a greater diversity of voices and airs opinions that
might challenge the status quo.
However, in terms of news content, stories are still packaged around
the king and the government. Single-sourced stories are common,
capturing only the views of government. There is a definite hierarchy that must be followed – stories about the King always lead,
followed by the Prime Minister, Cabinet and then individual ministers and MPs. As an example of the preference given to government stories, it was confirmed that if the choice of lead story were
between the PM delivering a speech or major bush fires that wiped
out hundreds of homes, the PM’s speech would always lead. MPs are
allocated exclusive airtime on SBIS once a week to air their views.
News content on Swazi TV is similarly skewed toward government
interests and stories about the king always get preference. If footage of the king comes in too late to be allocated the top story, the
presenter will have to explain on air why the story was not given
priority.
SCORES:
Individual scores:

3, 1, 4, 3, 2, 3, 3, 2

Average score:

2.6

3.12

(2005=1.6)

The public broadcaster offers as much diverse and creative
local content as economically achievable.

ANALYSIS:
SBIS radio offers a wealth of local content on both channels. Local
content on Swazi TV, however, is still very limited, although there
has been a slight increase in domestic production in the last two
years. New programmes include a show on siSwati praise names, an
32

African Media Barometer - Swaziland 2007

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