Swaziland SCORES: Individual scores: 2, 1, 1, 1, 2, 2, 1, 2 Average score: 1.5 2.13 (2005=2.9) The advertising market is large enough to maintain a diversity of media outlets. ANALYSIS: The advertising market in Swaziland is too small to sustain a multiplicity of media outlets. Government and parastatals are the big advertisers and if they were removed from the market, the media would barely survive. Advertising from private businesses is rare and ad hoc. The Times, however, generates considerable revenue from the classifieds. SCORES: Individual scores: 1, 1, 1, 1, 2, 2, 2, 1 Average score: 1.4 Overall score for sector 2: 2.3 (2005 = 2.2) African Media Barometer - Swaziland 2007 (2005=2.2) 23