SECTOR 2 New businesses are created every day and they need advertising. The problem is, media houses are all running after the same advertisers. If they only expect to get advertising from the government and a handful of companies, then they may not be hustling enough. Community radios understand this and go to the informal sector. We need to know that things are hard and cease to be selective. Competition from alternative platforms such as social media has also grown. Most individuals and small business have turned to online advertising. ‘The challenge for the media is to adapt to these changes.’ Scores: Individual scores: 36 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator ✓✓ ✓ ✓ ✓ ✓✓✓✓ ✓ ✓ Average score: Score of previous years: 3.0 2006: 2.1; 2008: 1.9; 2010: 2; 2012: 2.5; 2015: 2.2 Overall Score for Sector 2: 2.7 AFRICAN MEDIA BAROMETER TANZANIA 2019 ✓