CHAPTER THREE
3.1 Conclusion
A Review of the quarter shows that there has been a huge setback in terms of enactment of the
ATI bill with pronouncements that government was thinking twice about taking the bill to
Parliament. This is saddening especially given the progress (though not satisfactory) that has
been made over the last 13 years since the bill was first mooted in Parliament. Several players
continue to hold out hope that the ATI bill will one day be successfully enacted in Zambia in line
with global trends that are gravitating towards open, transparent governance that allows citizens
to fully participate and influence decision making through access to vital information as per
procedure outlined in the bill.
The highlight of the quarter is the successful migration from analogue to digital terrestrial
television broadcasting. This may have brought with it certain challenges, but it is hoped that the
opportunities will override them. It is also hoped that the period remaining before the final
switchover will be used with maximum efficiency to create awareness and iron out the issues
obtaining around the structure of the migration process. That way, the final switchover will be
well received come December 2015.

3.2 Recommendations
3.2.1 Election Reporting
It is recommended that media houses deliberately set an agenda when it comes to elections.
The media has the responsibility to ensure that key issues are raised on behalf of the electorate
and discourse followed.
It is also recommended that women (and girls) as well as other marginlised groups are given a
voice during elections and that their issues are brought to the fore. In a country where women
make up over half the population, women are key in term of voting as well as contributing to the
economy. It is hoped that the number of women as sources of news and information will
increase. Specifically:


There must be capacity building for Journalists on election reporting and all aspects of
the election cycle.



Party manifestos and policies must be made readily available and as much as possible
there should be focus on issues and not personalities.



There should be guaranteed protection of journalists from political violence and other
forms of interference during the execution of their duties.

27

Select target paragraph3