Botswana
2.12

Government does not use its power over the placement of
advertisements as a means to interfere with media
content.

ANALYSIS:
Ever since the Botswana High Court in 2001 declared unconstitutional a government instruction to all its departments and enterprises
to stop advertising in The Botswana Guardian and the Midweek Sun
because of their “persistent negative and often hostile reportage
on government and its institutions”, the government has not openly
discriminated against the private media in the placement of advertising. There is a perception, though, that if you do not speak well
of the ruling party, it can come back to haunt you in a subtle way.
The media are not as dependent on government for advertising as
they used to be. But there is still not enough openness about the use
of public funds to prop up the government media.
An earlier study by Dr T. Balule on public sector advertising in the
private media showed that there is need for safeguards against government manipulation of the private media. It also found that most
government advertising is being placed in government and not the
private media. Government should make the process more transparent.
SCORING:
Individual scores:

3, 1, 3, 3, 3, 2, 2, 2, 3

Average score:

2.4

26

(2005 = 1.3)

African Media Barometer - Botswana 2007

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