ANALYSIS: The sizes of advertisements determine the editorial content. The costs of adverts are high and only large media houses attract big advertisers. Small and new entrants into the market are weak and do not attract adverts given the skepticism about their reach and sustainability. Advertising is largely done through contracts with advertising agencies, whose costs are also high. There is also notable corruption in some of the agencies who seek favours outside the contractual obligations. The state is significant in the volume of advertising, but is often discriminatory in awarding contracts. SCORES: Individual scores: 1, 4, 2, 3, 3, 4, 2, 3 Average score: 2.8 (2005=4.6) Overall score for sector 2: 2.7 (2005=3.0) 10