Through focus group discussions and key informant interviews, the research team managed to get contextual and relevant information on the forms of media that the rural communities have access to, the diversity in terms of content and subsequently access to information as well as the challenges that they are facing. This research is therefore critical going forward, as it will also serve as a baseline research that will inform MISA Zimbabwe’s further interventions. Such further interventions will include engagements with policy makers aimed at discussing the findings of the reports and also pushing for responsible authorities within government itself to address the location divide that is impacting access to information by rural communities. 24