STATE OF THE MEDIA IN ZAMBIA populace truthfully, objectively, factually and freely without overbearing influence of owners. In this regard, there is a need for key media stakeholders to retreat and reflect on the future direction of the media in Zambia. Time has probably come for stakeholders to come together for such a mission among others. Regulation of the ZNBC Efforts made by MISA Zambia in collaboration with the Law Association of Zambia and the Independent Broadcasting Authority to formulate policy measures and legislation that would ensure that the Zambia National Broadcasting Corporation is fully regulated are commendable, but these efforts should be speedily enhanced and provided for in appropriate legislation. Enforcing the ZNBC (Amendment) Bill, 2017 and IBA (Amendment) Bill, 2017 There is urgent need for the government or the relevant portfolio institution to clarify in detail the implications of the new arrangements of collecting television levy through the subscriber management system. The change needed at a very early stage sufficient public sensitisation and publicity. Such sensitisation was in turn going to facilitate implementation of the new system. 27