SECTOR 3

3.3 The body regulating broadcasting services and
licensing, does so in the public interest and
ensures fairness and a diversity of views broadly
representing society at large
The IBA does not operate in the public interest but in a sectoral interest with a
regulatory mandate. “Many stations have broken regulations and never been
closed, but when a private station does it, it is closed down.”
The issue of Covid meant that media was supposed to run free advertising in the
public interest, but other stations were paid to broadcast such announcements.
The closure of Prime TV was raised as a case in point. The station allegedly refused
to provide pro bono messages about Covid in an open forum, and the Managing
Director was outspoken on this refusal. A short while later, their licence was
revoked.
The station was closed due to ‘misconduct on national security reasons’, but
no specific particulars were given. However, the state paid a minimal fee to
broadcast media houses across the country for assisting in airing the Covid-19
messages through the IBA.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:
Score of previous years:

✓

✓✓✓

✓

✓

✓✓✓

✓

✓

✓
1 .7
2017 = 2.0

3.4 The state/public broadcaster is accountable to the
public through an independent board which is
representative of society at large and selected in
an independent, open and transparent manner
The appointment of the ZNBC board is similar to the process for the appointment
of the IBA board. At one stage, the entire board was dissolved. Then, the
Permanent Secretary of the line ministry and the Director-General made up the
board for two years.
The Auditor General’s report on public institutions then raised the issue of loans.
Both TopStar and ZNBC were involved. Later the decisions of this ‘two-man

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AFRICAN MEDIA BAROMETER ZAMBIA 2021

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