SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: Score of previous years: ✓ ✓✓✓✓✓✓ ✓✓ ✓ ✓ ✓ 2.3 2017 = 3.1 2.7 All media fairly represent the voices of all gender Genders are not fairly represented. Most coverage of women is negative. One example was coverage of a by-election with three candidates – one female and two males. The female was on an independent ticket. The coverage focused on the two males, but when one of the male candidates brought up a ‘scandal’ regarding land, only the female candidate made headlines. Journalists will say they are working on tight deadlines and ignore female sources who “need time to get ready” for an interview. “Women have to understand that journalists work under those deadlines.” Consultants have been engaged by the women’s movement to draw up a policy to assist journalists in understanding gender issues and that men and women operate differently. The policy guides were launched recently. The media also fails in explaining how issues affect men and women differently. In covering the budget, the news will discuss overall figures but not specific details on how it will affect men and women. The Daily Mail has a regular gender page with specific journalists who write on gender issues, but this is not mainstreamed content. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: Score of previous years: ✓✓✓ ✓✓✓ ✓✓✓ ✓ ✓ ✓ 2.4 2017 = 3.2 AFRICAN MEDIA BAROMETER ZAMBIA 2021 25