SECTOR 2 There is a tendency for audiences to “want to hear sensational news stories”. Beyond this conditioning of audiences, “the level at which the interviewees deliver what they are talking about is also a problem.” ”Previously, there was a lot of training for journalists. These days, it is expensive for media houses to send journalists for training, and the lack of resources coupled with the fact that there are so few journalists is an issue.” Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.9 (2011:2.7; 2009:2.9; 2007:3.2; 2005:2.5) 2.10 Private broadcasters deliver a minimum of quality public interest programmes. Private broadcasters deliver some quality public interest programmes, but “much substance gets lost because of the lack of funding”. Radio Phoenix and Muvi TV are notable in the diversity of programming, including public interest programmes that cater to their listeners’ interests. There is no legal requirement for private broadcasters to screen or air a certain percentage of local content. Government does not provide grants, subsidies or loans to encourage local production. “Private broadcasters want to do more, but they face funding constraints, and are just trying to survive.” Muvi TV has several local productions, some of which are paid for with donor funding. The Dutch development organisation HIVOS, for example, provides funding for some of Muvi TV’s children’s programmes. The Flip Project produces some videos for Muvi TV in this regard. Community radio stations are encouraged to source local content, but they have to seek funding on their own. “It comes down to the love for the game.” AFRICAN MEDIA BAROMETER ZAMBIA 2013 41