SECTOR 4

There can be an editorial rule not to cover certain personalities, events, or
opinions. Some journalists also learned from experience that a specific type of
story will not be approved by the editor and then “they realise they have to write
in a certain way to be published.”
There are also journalists, from either private or public media houses, who tend to
write in a certain way to “line themselves up for higher appointments.”
But there are still those journalists who prevail. In a case where “they are
intimidated but backed up” by the media house, they will keep pursuing their
story.
In theory, some media houses have clear editorial policies to ensure editorial
independence; these are however often neglected in practice.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

1.9 (2013:2.4; 2011:1.6; 2009:2.0;
2007:2.0; 2005:1.4)

4.7 Media professionals have access to training facilities offering formal qualification programmes as well
as opportunities to upgrade skills.
The Zambia Institute of Mass Communication (ZAMCOM), based in Lusaka, offers
diplomas in journalism, journalism and public relations, agriculture journalism as
well as certificates in journalism. The full-time diploma programme usually takes
three years, with the journalism and public relations programme taking four
years, while certificate courses usually take one year.
Specialised short courses, such as gender and media, agriculture and journalism,
and a refresher course covering the safety of journalists are offered in English.
Oftentimes media owners and editors sign up for courses meant for journalists
(sometimes due to the financial aspect) when the participation is sponsored by

AFRICAN MEDIA BAROMETER ZAMBIA 2017

63

Select target paragraph3