SECTOR 2 incoherence as a result of the procedure used by the ITC Head Oice which is characterized by instability. According to one of the panelists, this explains to a certain extent the low ITC penetration rate which is estimated to be around 2.8% in 2011. here is an increasing demand for services in this sector every day though there are no judicial mechanisms to handle issues in this area. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.2 (2007 = n/a ; 2009 = 2.4) 2.10 Government does not use its power over the placement of advertisements as a means to interfere with editorial content. “hat is just what the government does.” his statement perfectly summarizes the opinion of one of the panelists who has noted that the only way one can gain access to the government’s advertising resources is to resolve not to criticize it, or to seek its permission before spreading any information that could be unfavorable to the “hat government. [interfering with editorial content] is just what the government does”. For as long as regulations are not instituted in this information sector in Benin, the practice can only continue unhindered. What is worse is the fact that the limitations of the institutional advertising market are causing media houses to sell their slots through direct negotiations with ministries and state enterprises and therefore end up not being able to criticize them. his practice of “information for sale” can be seen in diferent forms: a media house coming under the tutelage of a minister or an executive member of the parliament during his/her term of oice. 96 AFRICAN MEDIA BAROMETER BENIN 2011