Lessons learnt MISA’s publicity efforts which, although successful, could be improved in order to give MISA maximum visibility, increase brand awareness and further establish MISA as an authority on media freedom and freedom of expression issues in both the region and Africa. The website needs to be revamped as a matter of urgency to enable it to be used effectively for publicity, advocacy and research. To fully achieve the aims and objectives of the communication strategy and policy, these need to be well-established at chapter level. MISA diaries are in demand and there is a need to increase the print run in the coming year. There is also a need to maximise the use of the diaries to spread pertinent advocacy messages and distribute them to all the major stakeholders working in the media freedom and freedom of expression environment. The translation strategy needs to be improved in order for MISA to operate as the bilingual organisation that it is, and communicate more effectively with the Lusophone member countries and stakeholders. Beyond 2008 The coming year will see a closer monitoring of the implementation of the communication policy and strategy at the chapter level. The next reporting period will also see the communications unit increasing its efforts to revamp the MISA website, which previously operated under Programme B (Media Freedom Monitoring). The IT Officer will also visit chapters experiencing challenges with ICTs,to help them make use of technology for advocacy and communication. Annual Report 2008 41