SECTOR 2

The average print run of newspapers is weak: an estimated 500 to 1,500 copies
per edition. Distribution problems affect the reach of these newspapers and few of
them are available beyond the major urban centres in Mali.
Some foreign magazines are found in the capital’s stores, but are too expensive for
ordinary Malians.
As for online media, some newspapers have an internet presence, but most are
static sites, with articles published online that appeared in the printed version.
Only the national daily newspaper’s site, l’Essor, is dynamic and regularly updated.
A few radio stations are trying to follow suit.
Nonetheless, there are online newspapers, which treat the news in an instantaneous
manner. The most active information sites are those that reproduce articles that
have appeared in other media. Those portals are not professional.
The internet is mostly an urban phenomenon that attracts largely the Diaspora
and the youth. In the capital, the average, monthly cost of internet connection is
relatively expensive at about 2,5000 FCFA (around 38 Euros). This is unaffordable
to the majority of citizens who earn less than US$1 per day.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score: 			

3.7 (2008 = 4.8 ; 2006 = 4.1)

2.2
Citizens’ access to domestic and international
media sources is not restricted by state authorities.
The public has unrestricted access to national and international media. In Mali,
printing costs are very high, for example: to print an A3 format newspaper with
six pages in two colours costs between 120 and 130 FCFA (2 Euros) per unit.
The cost of a satellite dish varies between 75,000 FCFA (120 Euros) and 125,000
FCFA (200 Euros), depending on their power, decoder type and area of origin.

AFRICAN MEDIA BAROMETER MALI 2010

95

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