SECTOR 2

The media landscape, including new
media, is characterised by diversity,
independence and sustainability.
2.1
A wide range of sources of information (print,
broadcasting, internet) is accessible and affordable to
citizens.
In Mali, a wide range of information can be accessed via the airwaves, print media
and the internet, in French and other local languages. Some of these media,
however, are not available to the poorer segment of society.
The Office of Radio and Television Broadcasting of Mali (ORTM), the State
broadcasting operator, runs the national radio station, its second radio channel
broadcasting in and around the capital Bamako, eight regional radio stations
and a national television channel, Mali TV. Mali’s television signal is distributed
throughout the country reaching about 75 per cent of the population.
Moreover, there are 300 private, local radio stations in the country. These radio
stations are run along commercial or associative (community, professional or
cooperative) lines. Five foreign station are relayed by some of the local stations.
With a modest radio-receiver they are affordable by all.
When it comes to private television broadcasting, the situation is quite different.
About 160 foreign television channels are rebroadcast in Mali. Despite the
existence of a legal platform that regulates radio and television broadcasting,
private television stations are not allowed. However, the State no longer
exercises its monopoly on television: a private television channel called Africable,
with ambitions to cover the whole of Africa, was established in 2004 without
authorisation. Africable rebroadcasts about 80 per cent foreign programming.
There are 200 independent, French-language newspapers in Mali, 40 of which are
published regularly. Newspapers cost between 250 FCFA and 300 FCFA. There
is also the public, State-run media such as the national French daily, l’Essor (200
FCFA), as well as publications in local languages, notably the Kibaru, Xibaaré
and Kabaru, which are all published by the Malian Agency of Press and Publicity
(AMAP). Jèkabaara of the Jamana cultural cooperative is a monthly magazine,
which targets the rural community and has a print run of 30 000.

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AFRICAN MEDIA BAROMETER MALI 2010

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