SECTOR 4 6. Establishment of training facility. Main reason: strong demand. Negative developments in the media environment in the past two years 1. 2. 3. 4. 5. 6. 7. The continued malfunctioning of the Observatory Body for ethics and standards of reporting in the media (ODEM: body for self regulation). Disunity between professional associations. The inertia of regulatory bodies. Infringements and rights violations not brought to trials within a reasonable timeframe. The intimidation of journalists. The precarious conditions for workers in the media sector. The declining quality of media content. Main obstacles for positive changes: 1. The Observatory Body for Ethics and Deontology in the Media (ODEM). Obstacle: lack of motivation and means. 2. Solidarity among professional associations. Obstacle: conflicts of interest. 3. Regulatory bodies. Obstacle: Le bicéphalisme. 4. Improvement of working conditions for journalists and staff of the media. Obstacles: precarious economic environment and lack of organisation in media enterprises. 5. Quality of the media content. Obstacle: lack of training. 6. Good performance of the Media House. Obstacle: internal issues of leadership within the corporation. 7. Increase of the media network coverage rate. Obstacle: Lack of financial means. 128 AFRICAN MEDIA BAROMETER MALI 2010