brought to justice;
State and public broadcasters are
transformed into truly public service
broadcasters as outlined amongst
others in the African Charter on
Broadcasting;
j) Whistleblowers are protected;
k) Complaints procedures for aggrieved
media professionals exist (e.g. complaint mechanisms of Electoral Management Bodies).
i)

Public authorities should take appropriate steps for the effective protection of
journalists and other media personnel
and their premises. At the same time this
protection should not obstruct them in
carrying out their work. Journalists reporting on the electoral process have a
right to be protected from undue pressure and interference from public authorities with a view to influencing the
elections.

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Journalists and editors should act with
integrity and should neither ask for, nor
accept bribes of any kind, be they financial or other, or give special favours
to any politicians or party. Journalists
should not defame or promote hate, violence or corruption.
Given the critical importance of media in
covering the elections, the media must
at all times observe the core values and
principles of journalism which include:

a) Fairness and Accuracy
During election periods media must
recognise that government officials
are in a position to use their incumbency to advance their electoral
prospects and should regard with
particular caution any statement or
action by an official of an incumbent
party. In particular, media should
ensure that they do not afford the
policies of incumbent parties’ greater legitimacy than they would afford
those policies or actions if the party
were not in government.
News reports must be factual, accurate, well- sourced and based on
sound evidence. News should be
comprehensive, fair and balanced
ensuring that all candidates, parties
and election issues are given equitable and gender sensitive coverage.
b) Opinion and Analysis
Editorial opinion must be clearly distinguished from fact or news. A diversity of opinions representing the
broadest possible range of views and
ideas especially those of contesting candidates and political parties
should be allowed across all media
platforms.
Media which choose to endorse candidates or parties must ensure the
endorsement is clearly presented as
opinion and is not part of its news
reports.
Analysis should provide insights
based on research and diversity of
expert opinions which enable voters to get a deeper understanding of
processes, issues and candidates.




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