net. However, it is noteworthy to state that Internet access is still limited to a few who are mostly along the line of rail. With regards to the embracing of social media, most of the media in Zambia had a presence on most notable social media like Facebook, Twitter and YouTube. Interaction with media in Zambia has, thus, improved as news consumers with Internet access now have opportunities to react to reports almost immediately. However, in terms of digital migration, Government assured the nation that it would meet the 2015 deadline to migrate from analogue to digital migration. Therefore, a number of study tours and a consultative conference were undertaken. It is cardinal to state that Zambia being a member of the Southern African Development Community (SADC) has committed to go digital by 2013. media freedom, freedom of expression and access to information. These include the need to operationalise the IBA Act, enact the ATI Bill and guaranteeing, through good laws, the space for public media, which include a good constitution, and privatizing over 60% of stateowned print media. Additionally, efforts should be made to protect television consumers as digital migration sets in while efforts for the whole country to migrate should also be stepped up. Lastly, there is a need for innovation and reduction in tax for media equipment if the print media is to continue growing in Zambia and also if the electronic media which is growing at a high rate is to be sustained. &RQFOXVLRQ While 2012 seemed promising, with the government taking several positive steps to liberalise the media such as providing independence to state-owned media and others, several activities still need to be undertaken to fully actualise 6R7KLVLV'HPRFUDF\"