Although New Era is increasing its income from advertisements, it still receives the bulk of its funds from the public purse. SCORES: Individual scores: Average score: 3, 1, 2, 2, 1, 1, 5, 1 2.0 2.12 Government does not use its power over the placement of advertisement as a means to interfere with media content. ANALYSIS: The government’s ban on state advertising in the Namibian has been in place since 2001 after cabinet complained that the paper was too critical of government. The Windhoek Observer does not attract any government advertisements either, but this is not based on a formal decision. SCORES: Individual scores: Average score: 2.13 1, 2, 2, 1, 1, 1, 5, 1 1.8 The advertising market is large enough to maintain a diversity of media outlets. ANALYSIS: The Namibian magazine market has seen many products come and go. This is mainly due to the fact that South African retail companies with big advertising budgets generally shy away from Namibian publications and prefer to advertise in South African magazines like You, Drum, etc. that are also circulated in Namibia. SCORES: Individual scores: Average score: 2, 3, 3, 4, 1, 2, 2, 2 2.4 Overall score for sector 2: 2.7 Sector 3: Broadcasting regulation is transparent and independent, the state broadcaster is transformed into a truly public broadcaster 3.1 Broadcasting is regulated by an independent body adequately protected against interference particularly of a political and economic nature. ANALYSIS: So This Is Democracy? 2005 -233- Media Institute of Southern Africa