PRESENTED BY GODKNOWS HOMWE P.O. Box Marketing Evangelist & Social Media Commentator P.O.Box is a start-up filmmaking project that produces social and political commentary in comic video skits and distributes them via social media platforms such as WhatsApp, Facebook and YouTube. Online content generation is an alternative source of livelihood outside formal employment and young Zimbabweans must explore the internet as the alternative or complementing their innovation. • For producing social commentary online, careful selection of topical issues and package it into skits, mockumentaries and tabloid news formats and distributed through social media tools depending on which is affordable to audiences, is a viable option. • Generating content online platforms allows for feedback and participation on your platform by audiences on your production and issues raised. • In general P.O. Box content users access content through mobile devices and special data-bundles give audiences the choice to select the platform to access your content based on what they can afford. Some may argue that the bundle system goes against net-neutrality, but data-bundles have to some extent boosted the reach of P.O. Box content. • Mobile tariff charges do have a significant effect on market access levels. Charges for data must be reviewed realistically based on our economic reality. This is because they also affect the sustainability of online content platforms. For instance, the charges for WhatsApp bundles for an Econet subscriber cost US$3 which is still very high, when you consider that your content has to compete with bread and butter issues. • Dealing with social issues has not spared P.O.Box from fear of being censored or found in the wrong. This has meant that in production there is need for one to exercise due caution on how to present an issue. • There is general lack of awareness of laws relating to data protection, intellectual property and copyright by content producers. It is important that content producers are conscientised on copyrights and neighbouring rights law. A screen shot of a POBox Production. Picture taken from POBox Youtube Channel INTERNET GOVERNANCE MULTISTAKEHOLDER CONFERENCE REPORT 2015 018 www.misazim.com @misazimbabwe MISA Zimbabwe