SECTOR 4

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score:

2.7 (2005 = 2.5; 2007 = 3.2; 2009 = 2.9)

4.4
Equal opportunities regardless of race, social
group, gender/sex, religion, disabilities and age are
promoted in media houses.
There are no deliberate affirmative action policies with regard to the above criteria.
The media in Zambia tends to be male-dominated in terms of staff. The highest
position a woman has ever achieved in journalism in the country is as a deputy
editor (Times of Zambia), but never as editor. In general, the top management of
media houses – print and broadcasting, state and private – is male.
“Discrimination is real and it’s happening within
Zambian media. Even though human resources
policies may state that there are equal employment
opportunities with regard to gender, there is actually
discrimination.”
“If there are women in senior positions within the
media, it is often window dressing.”

“If there are women in
senior positions within
the media, it is often
window dressing.”

Interestingly, there are more female students than male students within the
Department of Mass Communication at the University of Zambia. Many female
graduates go on to work in the field of public relations, however. Although,
Zambia is a signatory to the SADC Protocol on Gender, it does not implement
it – not even the state media houses. Gender policies at newspapers, for example,
focus on content and not employment policies. Media Houses in Zambia do not
have gender employment policies.

AFRICAN MEDIA BAROMETER ZAMBIA 2011

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Select target paragraph3