SECTOR 4 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 2.2 (2005 = 2.5; 2007 = 2.8; 2009 = 2.5) 4.3 The media cover the full spectrum of events, issues and cultures, including business/economics, cultural, local and investigative stories. The mainstream media does not cover the full spectrum of events and issues equally. As much as 80 per cent of what is reported in the mainstream media is said to be political, with the rest being divided between business, entertainment and sport. There is virtually no investigative reporting and very little analytical content. Much of the reporting in Zambia is event-driven and in a “he said, she said” style. “...virtually no investigative reporting and very little analytical content.” “There is not enough specialisation by Zambian journalists in certain topics – most journalists cover everything… Twenty years ago, we had more journalists in our newsrooms. But the industry has shrunk as circulation has shrunk and so have resources. Now there are only a handful of news journalists who have to cover all topics.” In addition, each media house covers issues selectively and from their point of view, so while there may be some cultural stories, the state media, for example, will give such a story a pro-government slant. “In the state media, almost everything is politicised: even business, sports and gender!” Community radio stations concentrate on community issues, including politics and religion. 58 AFRICAN MEDIA BAROMETER ZAMBIA 2011