An analysis of Social Media use
in The SADC region - 2014 - 2020

Social media propaganda - Account Types
Fake accounts are used by cyber troops to
spread computational propaganda. There191
is a growing prevalence of three types of
fake accounts: bot192 , human, and cyborg193.
The accounts are often used to amplify narratives or drown out political dissent. More
common than bots are human-run accounts,
which do not make use of automation. Instead
they engage in conversations by posting
comments or tweets, or by private messaging individuals via social media platforms.
There is also presence of hacked or stolen
accounts within the typology of fake accounts.
Although these accounts are not ‘fake’ per se,
high profile accounts are strategically used
by cyber troops in order to spread pro-government propaganda or to censor freedom of

speech by revoking access to the account by its
rightful owner. A small number of state actors
have begun using stolen or hacked accounts as
part of their campaigns, highlighting the interconnectivity of computational propaganda
with more traditional forms of cyber-attacks.
Finally, it is important to note that not all
accounts used in cyber troop activities are
fake. In some countries, state actors encourage cyber troops to use their real
accounts to spread pro-government propaganda, troll political dissidents, or mass-report content. As social media companies
become more aggressive in taking down
accounts associated with cyber troop
activity, the co-option of real accounts could
become a more prominent strategy.194

191 https://comprop.oii.ox.ac.uk/wp-content/uploads/sites/89/2017/07/Troops-Trolls-and-Troublemakers.pdf
192 Bots are highly automated accounts designed to mimic human behaviour online
193 Cyborg accounts, which blend automation with human curation, are another account type we identified
194 Joyce, Mary, Rosas Antonio, and Philip N. Howard. 2013. Global Digital Activism Data Set. http://www.icpsr.umich.edu/icpsrweb/ICPSR/
studies/34625/version/2.

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