An analysis of Social Media use
in The SADC region - 2014 - 2020

that allows subscribers on the MTN network to
access Facebook for free167
Beyond zero rating, some organisations and governments are also providing free internet access
for example in Luanda Angola there are over 9
000168 , free Wi-Fi hotspots.

grown exponentially to become the third largest
African IXP, with peak traffic of 10.8 Gbps (as
recorded in July 2017).172 In that regard, internet
exchange points should be considered more in
the SADC region so as to promote internet access
and subsequently social media use for free expression and access to information.

Internet exchange points (IXPs)

Social media without internet

IXPs are a critical component of the Internet
ecosystem where Internet Service Providers (ISPs) and Content Delivery Networks
(CDNs) interconnect directly rather than
through one or more third-party networks
to exchange local traffic with each other.169

There are service providers now offering
social media access through USSD / SMS text.
For example, in Zimbabwe Facebook on USSD
service has been launched through Econet.173
With this service any handset can be used to
access the social network by dialing *325#
The service which is being targeted mainly
at Econet’s prepaid customers is meant as a
“Facebooking” option174 for subscribers who
do not have data enabled devices, are sensitive to the high costs of data or access internet
service at restricted times of the day only
(The workplace Wi-Fi users for instance)175.

This results in low latency, cost and bandwidth-saving (less dependence on international links) on Internet access to the Internet
Users170 . SADC Member States have established
at least one National IXP (NIXP)171. An example
is the Angonix – an IXP based in Luanda – has

167 https://www.techtrends.co.zm/mtn-zambia-launches-free-facebook-flex/
168 https://www.wiman.me/angola
169 https://au.int/sw/node/31361
170 ibid
171 https://www.af-ix.net/ixps-list
172 https://www.bizcommunity.com/Article/7/16/166368.html
173 https://www.techzim.co.zw/2014/07/econet-launch-facebook-ussd/
174 https://www.techzim.co.zw/2019/01/the-facebook-by-sms-service-from-econet-could-help-at-time-like-this-but-its-giving-a-weird-finalstep/
175 https://www.techzim.co.zw/2011/03/new-econet-service-powered-by-etxt/

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https://zimbabwe.misa.org

Select target paragraph3