An analysis of Social Media use in The SADC region - 2014 - 2020 Internet usage - Social media – Age distribution Furthermore the research84 findings suggest that six out of ten individuals aged 15–34 years who use the Internet spend most of their time on social media (as shown figure 11 below). Three in ten (30% of Internet users aged 15–24 years) spend most of their time on the Internet searching for educational content while internet users aged 45–54 years spend most of their time on the Internet accessing work-related content. Figure 11: Internet usage - Social media – Age distribution Source: After Access85 The two social media rifts trends Social media stakeholders roles First, the boundary between author, producer, distributor and user of SM in SADC region is significantly blurring which has resulted in a growing stakeholder rift. While in traditional media a clear separation between service providers (e.g. professional editors, film directors, media companies) and users (the public) tends to prevail, social media users can easily switch between producer and consumer roles. Any user(s) can individually or jointly create content or modify the existing content of third parties and decide on distribution to other users. 84 RIA After Access survey data, 2017 in https://researchictafrica.net/wp/wp-content/uploads/2019/05/2019_After-Access_Africa-Comparative-report.pdf 85 RIA After Access survey data, 2017 in https://researchictafrica.net/wp/wp-content/uploads/2019/05/2019_After-Access_Africa-Comparative-report.pdf 22 https://zimbabwe.misa.org