An analysis of Social Media use in The SADC region - 2014 - 2020 of what constitutes social media. As such, it is common to encounter difficulties in comparability in the existing analytical sources. As illustrated by the table below, this issue can be observed even in the case of highly reputable sources. Therefore, it is necessary to pay close attention to the basis for the statistics being discussed in order to synchronize these differences in definition shown in figure 2 below: Figure 2: Social media coverage definitions Source: UNESCAP 29 29 https://www.unescap.org/sites/default/files/Who%20is%20connected%2C%20Social%20Media%20and%20the%20Digital%20Divide_0.pdf 10 https://zimbabwe.misa.org