Table 5 Tanzania phase 1 Analogue Switch Off Dates Broadcast service area Analogue switch off date 1. Mbeya 30/04/12 2. Dar Es Salaam 31/12/2012 3. Dodoma and Tanga 31/01/13 4. Mwanza 28/02/13 5. Moshi and Arusha 31/08/2013 Phase 2 involved 7 cities , Kigoma, Morogoro, Tabora, Sugwida, Musoma, Bukoba and Kahama 13 ASO Criteria employed • Analogue TV service area should be well covered with digital TV signal • Public awareness campaign on DTT migration adequately done • Availability of STBs • Tax exemptions of STBs to ensure affordability 14 Key Success Factors in DTT migration • Effective awareness campaign • Effective regulatory environment • Subsidies to enable consumers to acquire STBs and IDTVs • Tax exemptions on STBs and IDTVs 15 DTT migration in Mauritius • • • Was first African country to fully digitise TV broadcasting for all regions and Islands in 2007 Initiated DTT migration process in 2005. Its first digital services consisted of 6 free to air channels 2 digital channels were launched in 2008 to speed up consumer purchase of IDTV sets and STBs Full analogue switch off was completed in December 2013 • To speed up uptake of STBs and IDTV sets subsidies were put in place • Introduced attractive content eg 24x7 movie channel • Penetration increased from 30% to 50% in 6 months • Penetration was more than 75% by end of 2010 13