SECTOR 2

2.6 Government promotes a diverse media landscape
with economically sustainable and independent media
outlets.
The deployment of a fibre optic network in Kenya has helped foster the growth of
electronic media. But the government does little to directly promote the growth
of a strong and independent media.
The media in Kenya does not enjoy tax concessions or subsidies on equipment
or resources. The costs of setting up and running media houses are generally
considered to be high.
There has been continuous advocacy by the media fraternity to further bring
down the cost of setting up and running media organisations.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

3.2 (2005 = n/a, 2007 = n/a, 2009 = 1.5)

2.7 All media fairly reflect the voices of both women
and men.
Kenyan media reflect the structure and behaviour of society, which means there
is limited space for the voices of women or even stories that tend to show them
in a positive light. Stories often centre on issues like domestic violence in which
women are portrayed negatively and as victims unable to help themselves out of
these situations.
Women and groups like Muslims, as a minority, often come under intense scrutiny
about how they dress or talk in public. “The media is basically masculine and that
is the way journalists are trained – ‘women make news as victims or as scandalous
headlines’.” Thus, it is common to see headlines like, “Three robbers, including
a woman, rob bank.”

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AFRICAN MEDIA BAROMETER KENYA 2012

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