SECTOR 4

There is considerable mobility and poaching of skilled staff within the media
sector. Sometimes skilled journalists are lost to South African media companies
or to corporates in Botswana because small, privately owned media houses cannot
meet the salaries offered by these competing firms.
“To have stability in your company, you need to pay people to stay, but the reality is
that it is very difficult to compete with salaries offered by government and banks.”
Generally those working for the state-owned media earn more than those in
private media companies, especially with regards to the total packages they are
offered while mainstream private media companies are “quite competitive”.
A number of small newspapers struggle financially and sometimes salaries are
not paid for months. Editors of these publications
sometimes earn the same amount as an entry-level
journalist elsewhere.
Commercial radio stations mostly do not employ
presenters fulltime, but use freelancers who often have
more than one job.

Scores:

“...it is very difficult
to compete with
salaries offered by
government and
banks.”

Individual scores:
1

Country does not meet indicator

2

Country minimally meets aspects of the indicator.

3

Country meets many aspects of indicator but
progress may be too recent to judge.

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator and has
been doing so over time.

Average score: 			

2.7 (2005 = n/a; 2007 = n/a)

4.9
Media professionals have access to training
facilities offering formal qualification programmes as
well as opportunities to upgrade skills.
Analysis:
For the past six years the University of Botswana has been offering a four-year
Bachelor of Journalism (BJourn) degree.

AFRICAN MEDIA BAROMETER BOTSWANA 2009

65

Select target paragraph3