SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country minimally meets aspects of the indicator. 3 Country meets many aspects of indicator but progress may be too recent to judge. 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator and has been doing so over time. Average score: 1.1 (2005 = n/a; 2007 = n/a) 2.7 All media fairly reflect the voices of both women and men. Analysis: Research conducted in 2002 by Gender Links, a southern African nongovernmental organisation, showed that women comprised just 16 per cent of the news sources in Botswana.15 Panellists felt that little has changed in the past seven years and that men still dominate in terms of media content. Generally, there is a lack of representation on women’s issues in the Botswana media. This could be a result of a number of factors. Firstly, there is less content about women, possibly because there are few women journalists in the country. Women are often not interested in working as journalists as the landscape is considered ‘tough’. Many “...having female women choose to go into the ‘softer’ option of public relations instead. Culturally, in Botswana children are brought up not to be journalists does assertive or to question their elders: traditionally women continue not necessarily to be more diffident than men about confronting authority. mean the media is more ‘gender focussed’, unless women become editors...” “While having female journalists does not necessarily mean the media is more ‘gender focussed’, unless women become editors, they will not be able to decide on the content of the media.” Secondly, women are less forthcoming than men about information and very rarely approach the media with ideas for 15 Gender and Media Baseline Study, Gender Links 34 AFRICAN MEDIA BAROMETER BOTSWANA 2009