SECTOR 2 The All Media Products Survey for 2011 showed that the advertising spend for 2011 was TZS101 billion (USD 64,640,000) with television securing the bulk of this, followed by print and then radio. In 2009 this figure was TZS84 billion, which swelled to TZS103 billion in 2010. “Despite this large sounding figure (TZS101 billion), advertising brings less revenue per advert in Tanzania compared to neighbouring countries.” The top advertisers are the four telecommunication companies, Vodacom, Airtel, Zantel and Tigo (CHECK), followed by beverage companies, Pepsi and Hakalima, and then Tanzania Breweries Limited. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.5 (2010 = 2.0; 2008 = 1.9; 2006 = 2.1) Average score for sector 2: 2.8 (2010 = 2.4) AFRICAN MEDIA BAROMETER TANZANIA 2012 35