Programme C:

Programme C:

Broadcasting
Diversity and ICTs

The highlight of the 2009 reporting period
was the holding of general elections
in South Africa, Malawi, Botswana,
Mozambique and Namibia. The elections
unsurprisingly brought to the forefront
the problem of lack of balanced coverage
in state owned broadcasters. Opposition
parties in Botswana, Malawi and Namibia
bemoaned skewed coverage by the state
broadcasters in favour of the ruling
parties.
Research, as well as pronouncements by
electoral commissions and foreign election
observers, backed the opposition parties’
claims. An analysis by the Namibia’s
Institute for Public Policy Research
revealed that for the week of October 30
to November 5, 2009, a whopping 82% of
the Namibian Broadcasting Corporation’s
(NBC) election campaign news coverage
was devoted to the ruling SWAPO party,
while the next highest party coverage
was a mere 4%. NBC further withdrew
free airtime from political parties for the
election campaign, a move that seriously
disadvantaged opposition parties.
In Malawi, the Electoral Commission’s

Election Monitoring Unit observed that
for 3 months before the election, the
state-controlled broadcasters gave 100%
positive coverage to the ruling Democratic
Progressive Party (DDP) and 0% positive
coverage to opposition parties.
The leader of the Commonwealth
Observer Mission in Malawi, former
Ghanaian president, John Kufour, said
that the unashamed bias of the Malawi
Broadcasting Corporation and TV Malawi
against the opposition created an uneven
playing field for the competitors and urged
the stakeholders to address them ahead of
the next polls through capacity building
and legislative reform.
Botswana witnessed the most prolific
contestation of broadcast coverage by
state media. Two opposition parties
lodged written complaints to SADC and the
country’s Ombudsman. Furthermore, some
of the youths from opposition parties
took their grievances to the Botswana
Television studios seeking a hearing over
non-coverage of their political party
activities. Political interference was

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