SECTOR 3

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score:

4.1 (2008: 3.5; 2006: 4.1)

3.9
The state/public broadcaster offers diverse
programming formats for all interests.
GBC national radio services broadcast in six languages with regional stations
offering even more diversity because they use the main languages spoken in their
respective areas. There is a variety of programme formats, including news, debates,
arts, drama, stories, village productions, children and women programmes.
The packaging of these offerings seems to be rather old-fashioned compared with
private stations and this results in low ratings. Another challenge is that GBC’s
salaries are determined by civil service tariffs. This means that the broadcaster
cannot attract prominent radio personalities who could in turn draw larger
audiences.
GBC television also broadcasts in six Ghanaian languages plus English. However,
English dominates the schedules with the local languages limited to news and
local productions. GTV offers a variety of formats, including chat shows and
programmes focusing on education and health but most of these programmes lack
creativity and mass appeal.

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AFRICAN MEDIA BAROMETER GHANA 2011

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