SECTOR 2 2.10 Government does not use its power over the placement of advertisements as a means to interfere with editorial content. The government uses professional public relations agencies for the placement of advertisements. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 4.6 (2008: 3.5; 2006: 4.6) 2.11 The advertising market is large enough to support a diversity of media outlets. The advertising market is fairly large. Airtime for commercial television spots in the private sector is underutilised, with take-up standing at just 30 per cent. One of the reasons is that the state broadcaster, which is subsidised by the taxpayer, offers below-market rates and therefore absorbs many of the government financed spots. Small businesses cannot afford to place advertisements in the media, including print, because of the high rates charged. AFRICAN MEDIA BAROMETER GHANA 2011 31