SECTOR 2 2.2 Citizens’ access to domestic and international media sources is not restricted by state authorities. There are no such restrictions. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 4.8 (2008 = 3.5 ; 2006 = 5.0) 2.3 Efforts are undertaken to increase the scope of circulation of the print media, particularly to rural communities. Seeing that “it is the dream of every publisher to widen circulation”, Lesotho’s publishers are doing their utmost to reach more readers, in spite of the fact that much of the largely-rural population lives in remote, mountainous areas. There are efforts to promote a reading culture in the country. Most of the main newspapers have inserts in Sesotho, “it is the while some publications distribute copies to rural areas through their “supporters” and other informal distribution networks. The dream of every Ministry of Education’s newspaper, which serves as a learning publisher tool, is distributed to all the country’s primary schools. to widen circulation” “Private media rely increasingly on private advertisers (for their income), and this advertising is determined by circulation.” However, the high printing costs are causing a decline in actual print runs. Most of the country’s publications are printed in Bloemfontein (in neighbouring South Africa), although Lesotho has its own printing press. However, printing in Bloemfontein is both less expensive and the quality of the product is better. 30 AFRICAN MEDIA BAROMETER LESOTHO 2010