STATE OF THE MEDIA IN ZAMBA as it would be vital in organising the media industry in the country in a more comprehensive and conclusive manner. j) Digital migration. Now that digital migration has commenced in earnest, it is important to put its house in order and put in place clear legal frameworks and ensure a win-win situation and avoid having to disadvantage any section of the media, and the public for that matter. The proposed increase in TV Levy and introduction of subscription fees should be thoroughly thought through to avoid limiting people’s access to media. Finally, the low level of awareness on the digital migration process continues to exacerbate the challenges in the migration. 30 | P a g e