Uganda all spheres of social life, be they political or cultural. The news follow prevailing orthodoxies, with items lined up in accordance with state hierarchies. The President and the Vice President enjoy the biggest coverage. Whenever the President travels, a certain amount of airtime is dedicated to him, with material produced by a special Presidential and Vice Presidential Press Unit. Obviously, editors do not distinguish between public interest and government interest. In addition, UBC is constrained by the lack of funds from going out and looking for stories in order to provide balanced and fair information. There is also a policy that whoever wants to be covered by UBC-news has to pay for expenses (commercialised news). Talk shows, on the other hand, do present diverse views on topical issues. SCORES: Individual scores: 4, 2, 2, 1, 2, 2, 2, 2, 2, 2 Average: 2.1 3.12 The public broadcaster offers as much diverse and creative local content as economically achievable. ANALYSIS: UBC claims that 50% of its programming is local content, aiming to educate, entertain and inform the public. There are indeed local musicians’ shows, children’s programmes, and local magazines – but no local drama - on TV. UBC cannot compete with the commercial services because its salaries are too low and it lacks creativity and reliability. 28 African Media Barometer - Uganda 2007