SECTOR 2 It is only during election periods, that advertising is allocated to all the media outlets. The Liberté newspaper does not accept State advertising. Some daily newspapers are funded by company directors. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 3.3 (2013 = 2.2; 2010 = 1.9) 2.13 The advertising market is large enough to support a diversity of media outlets. The advertising market is very narrow in Togo. Telephone companies such as Moov, Togo Telecom and Togocell as well as some insurance companies are the main advertising market suppliers. Other companies do not have sufficient funds for advertising. There is no legislation on advertising. There is no advertising culture or professionalism in this area. Scores: Individual scores: 90 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.2 (2013 = 2.2; 2010 = 1.4) Average score for sector 2: 2.6 AFRICAN MEDIA BAROMETER TOGO 2017