SECTOR 4

o

The media (journalists) and the Namibian Editors’ Forum.

o

The business community, which continues to invest in advertising in the
media.

o

Readers, who are demonstrating an increased passion for expression
through the print media.

o

The upcoming elections – people are voicing their concerns in the media
and demanding change or threatening not to vote.

o

Social advocates and civil society activists who are the voice of reason and
can influence opinion.

o

The accessibility of information communication technologies (ICTs), such
as the internet and mobile phone technology.

Possible obstacles for further development:
o

The power struggle within the governing party, SWAPO, and the
subsequent division of opinion about how to uphold development.

o

The global financial crisis, which impacts on donor funding in Namibia.

o

The interference by the Minister of Information and Communication
Technology in the NBC.

o

The lack of finance for state media.

o

The fact that the media is too Windhoek-based and -focused - rural
communities thus miss out on information relevant to them.

o

The lack of access to information legislation.

Activities needed over the next few years:

72

o

NBC: MISA Namibia should facilitate a workshop on the future of
public broadcasting. Support and assist the NBC in areas of weakness.
Hold a public demonstration to demand that the national broadcaster be
transformed into a public broadcaster.

o

Access to Information: MISA Namibia to follow-up with the Law Reform
and Development Commission on the progress being made on access to
information legislation. MISA also to engage with government about the

AFRICAN MEDIA BAROMETER NAMIBIA 2009

Select target paragraph3