SECTOR 4

Many commercial radio stations seem to be biased towards South Africa: covering
South African, instead of Namibian, news and sports, for example. This is perhaps
as a result of them not having their own news teams and relying on cheap, or even
free, South African news feeds.
The Namibian has further developed its business and economic news section
and is focusing on the youth in the Youthpaper supplement, while the weekend
supplements in most newspapers provide a platform for articles on social and
cultural issues.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country minimally meets aspects of the indicator.

3

Country meets many aspects of indicator but
progress may be too recent to judge.

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator and has
been doing so over time.

Average score:			

3.1 (2005 = 3.1; 2007 = 3.7)

4.4 Media uses language/s that reflect the linguistic
diversity of the target area and that of marginalised
groups.
Analysis:
The state broadcaster does attempt to reflect the linguistic diversity within Namibia
with its 10 different radio services. The recent arrival on the airwaves of the NBC
San station !Ah, the first of its kind in the country, is a very positive development.
The various indigenous language news broadcasts on NBC TV also help to
reflect the linguistic diversity within the country. Apart from these news bulletins,
however, all other programming on television is in English. TV news is not
broadcast in German or Afrikaans.
The mainstream media, especially the four daily newspapers, are published mostly
in English, Afrikaans and German. The Namibian, Republikein and New Era
publish articles in various Namibian languages (see indicators 2.1 and 2.7), while

AFRICAN MEDIA BAROMETER NAMIBIA 2009

61

Select target paragraph3