SECTOR 2

2.10 The advertising market is large enough to maintain
a diversity of media outlets.
Analysis:
...Government is
“monopolising a portion of
the advertising market and
reserving it mostly for state
media”.

The advertising market is seemingly unaffected by
the global economic crisis and no established media
houses have closed down due to advertising revenue
losses. In fact, if the increase in radio stations over
the past two years is any indication, the advertising
market appears to be growing

The Namibian magazine market is flooded with
South African publications, such as Drum, You and
Huisgenoot magazines, well-supported by Namibian
readers, which is one of the reasons why new media battle to get a foothold in the
market.

Scores:
Individual scores:

40

1

Country does not meet indicator

2

Country minimally meets aspects of the indicator.

3

Country meets many aspects of indicator but
progress may be too recent to judge.

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator and has
been doing so over time.

Average score: 			

3.0 (2005 = 2.4; 2007 = 2.9)

Overall score for sector 2:		

2.7 (2005 = 2.7, 2007 = 2.6)

AFRICAN MEDIA BAROMETER NAMIBIA 2009

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