SECTOR 2

Scores:
Individual scores:
1

Country does not meet indicator

2

Country minimally meets aspects of the indicator.

3

Country meets many aspects of indicator but
progress may be too recent to judge.

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator and has
been doing so over time.

Average score: 			

2.4 (2005 = n/a; 2007 = n/a)

2.7 All media fairly reflect the voices of both women
and men, in their ethnic, linguistic, religious, political
and social diversity.
Analysis:
Most newsmakers and sources of news are men. This may be for a number of
reasons: culturally, women may not be prepared to speak to the media; it may also
be because fewer women than men hold positions of power. “While the media
must take some of the blame for having an imbalance of men/women in their
content, it also comes down to the structure of society.”
Political analysts and economists whose comments are published in the media
tend to be men. “The women are there, but they are not as public as the men.”
Women’s issues are receiving more coverage, but mostly in specific dedicated
sections, such as women’s programmes on radio or television stations, or women’s
pages in the print media.

“The women are there,
but they are not as public
as the men.”

In terms of ethnic diversity, some panellists accused
NBC TV of being “mostly black and hardly showing
any white faces”.
Minority groups, such as the San, also receive very
little coverage in privately or state-owned media,
while rural people are shown far less in the media
than urban dwellers.

Linguistically, English dominates the print and broadcasting media in Namibia,
although notable exceptions are NBC radio’s language services, New Era and The
Namibian, both of which regularly feature articles in other Namibian languages.
However, the NBC radio services are not transmitted throughout the entire

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AFRICAN MEDIA BAROMETER NAMIBIA 2009

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