SECTOR 3

Some panellists felt that diversity of views and opinions was restricted to “experts”.
“You keep seeing and hearing the same people ‘who are in the know’.” Quite
poignantly, there is a lack of female voices on the national broadcaster.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score:

2.7 (2005: 2.4; 2007: 2.4; 2009: 2.2)

3.11 The state/public broadcaster offers as much
diverse and creative local content as economically
achievable.
There has been a huge increase and improvement in local programming on
both NBC radio and television. Radio has always had a large variety of local
programming, but television has only introduced a lot more in the past few years.
At present, about 99 percent of NBC radio programming is local content, while
about 70 percent of NBC TV’s programmes are produced locally.
Locally produced TV programmes of note include: the agricultural programme
‘Green Horizons’, which goes out to different parts of the country and is
technically very professional; the investigative current affairs programme ‘Open
File’; ‘The Week That Was’; and the youth programme ‘School Grounds’.
NBC TV news attracts very large audiences, but the quality of journalism still
needs to improve.
“What we are doing with the little amount of money available is good. If you want
to get good people you need to pay.” Presenters on NBC TV have to buy their
own work clothes and pay for their own transport to get to and from the studio.

50

AFRICAN MEDIA BAROMETER NAMIBIA 2011

Select target paragraph3