institutional advertising spending and distributes it among the media that it sees as
convenient. State institutions direct their advertisements to the state media - to the
detriment of private media.
SCORES:
Individual scores:

2, 1, 1, 1, 1, 2, 2, 3

Average score:

1.6

2.13. The advertising market is large enough to maintain a diversity of media
outlets.

ANALYSIS:
The advertising market in Angola is still very small and therefore insufficient to sustain
the diversity of existing media. This situation has to do with the complete collapse of the
industrial and manufacturing sectors during the war. Three years after the end of the
war, things are changing substantially, with visible indications of economic growth. For
the time being, the advertising market does not offer much support in terms of revenue
for the media.
SCORES:
Individual scores:

2, 1, 1, 1, 1, 2, 1, 2

Average score:

1.4

Overall score for sector 2:

1.5

Sector 3. Broadcasting regulation is transparent and independent, the state
broadcaster is transformed into a public broadcaster.
________________________________________________________________

3.1

Broadcasting is regulated by an independent body adequately protected against
interference, particularly of a political and economic nature.

12

Select target paragraph3